It is very easy to reach Jurmala, as the city is located only 25 km from the capital of Latvia - Riga. You can go by train, by minibus, by river ship or by taxi or rent a car. 
The suburban trains depart from Riga Central train station almost every 20 minutes and have such routes as "Riga - Dubulti", "Riga - Sloka", "Riga - Ķemeri" and "Riga - Tukums". The tickets cost approximately 0.80 - 1.35 LVL.
The minibuses depart from the Central minibus station opposite Riga Central train station. They travel to Jūrmala every 5 minutes to destinations - Jaunķemeri, Sloka and Dubulti. The tickets cost 1.10 - 1.50 LVL and can be obtained from the driver. It is better to ask the driver to stop well in advance!

When entering Jurmala by private transport You have to pay 1 LVL.